Anhui Heli, one of the world’s leading forklift manufacturers, started as a local company and has gradually risen to become a global leader in industrial vehicles through its dedication to innovation and quality.
This article will take you on a journey through the development of Anhui Forklift Group Co., LTD., from its initial start-up phase to its innovative breakthroughs in the face of challenges to its outstanding performance in the global market. Through this journey, we will delve deeper into Anhui Heli and look forward to its unlimited possibilities in the future.
Humble Beginnings – The Birth of Anhui Heli
Founded in 1958 as Hefei Mining Machinery Factory, a small state-owned enterprise in Anhui Province, Anhui Forklift Group Co.,LTD. (Anhui Heli) was transformed into a professional forklift manufacturer and renamed Hefei Forklift Factory in 1983, marking its first major step in the industrial vehicle sector.
Positioned with a long-term vision, the founders and early innovators of Anhui Heli made the development and manufacture of high-quality industrial vehicles a core objective. With this clear strategic positioning, Anhui Heili ranked No. 1 among Chinese forklift suppliers in 1991. This achievement marked its first major milestone and laid a solid foundation for future growth.
Steady Growth – Building the Foundation
In the decades since its establishment, Anhui Heli has built its market strength by continuously expanding its product line and intensifying its technological innovations.
Anhui Heli started with internal combustion forklifts and developed diversified products such as electric forklifts, forming a comprehensive product line now covering a weight range from 1 to 46 tons.
Besides, Anhui Heli continued to grow through a series of strategic decisions. In 1985, it introduced 1-10 tons of internal combustion forklift technology from Japan TCM Corporation. In 1996, Anhui Heli was listed on the main board. Two years later, Anhui Heli Machinery Import and Export Company was established to market its industrial vehicles globally.
These strategic decisions have not only secured its market position but also demonstrated its long-term commitment to technology and quality products, enabling it to earn more customers and steadily grow into a top forklift manufacturer.
Overcoming Challenges – Paving the Way for Innovation
In the face of increasingly fierce market competition and a fluctuating economic environment, Anhui Heli has always adhered to the development strategy of putting innovation first and successfully responded to multiple challenges with technological breakthroughs.
For example, as the global requirements for environmental protection and energy efficiency increase, the market share of traditional internal combustion forklifts is gradually squeezed. In response, Anhui Heli launched the first lithium forklifts in 2012 and led the industry in launching China’s first supercapacitor hybrid forklift in 2020. These decisive marches show a perfect blend of environmental protection and high efficiency, providing customers with more competitive solutions.
Beyond product innovation, Anhui Heli has facilitated the construction of digital workshops and intelligent factories based on the MES system, so as to improve its operational efficiency and overall competitiveness.
These innovations have not only helped Anhui Heli break through its predicament but also injected new momentum into its long-term growth.
Reaching New Heights – A Global Leader in the Forklift Industry
In recent years, Anhui Heli has continued to explore the global market, with its influence covering more than 150 countries and regions.
To further strengthen its global presence, Anhui Heli set up its Europe center in 2014, South East center in 2018, North America center in 2019, and Middle East center in 2022. These international networks optimize supply chain and logistics efficiency and enable the company to respond to overseas needs quickly, improving service quality and winning customer trust globally.
In 2016, the company ranked among the top seven global industrial vehicle manufacturers and has maintained it for many consecutive years. This milestone highlights its impressive technical strengths and active international brand image.
Today, Anhui Heili is widely regarded as one of the world’s top industrial vehicle manufacturers and has become the pride of China’s forklift industry.
Looking Ahead – The Future of Anhui Heli
Looking to the future, Anhui Heili aims to further consolidate its leading position in the industry, drive innovation and develop environmentally friendly products. The company plans to continue its efforts in the following areas:
- Breakthrough R&D: Anhui Heli will concentrate on developing advanced electric and automated logistics solutions to address the future demand for efficient and intelligent equipment in the logistics industry
- Internationalization: Leveraging the existing overseas network, Anhui Hely will continue to promote brand globalization and explore the potential of emerging markets
- Sustainable Development: Anhui Heli will invest in the R&D of environmentally friendly technologies while continuing to promote energy-efficient forklifts
Anhui Heli believes that through continuous efforts and innovative spirit, it will realize the grand vision of “World Top 5, Century Factory”.