Together We Thrive, Limits We Defy!

"Together we thrive, Limits we defy”, Heli hosts 40 Regional Partners at 2024 Heli Middle east & Africa Regional Distributor Conference in Dubai. 

Dubai, UAE – 19th to 20th November 2024 – HELI, China’s leading forklift manufacturer and a global player in the material handling industry, has held its Middle east and Africa regional dealer conference.

Ranked among the top 7 forklift manufacturers globally since 2006, HELI’s products are sold in over 150 countries, and in the MEA region, the company has already secured the leading position in more than 10 African countries, with an expanding presence in the Middle East Market. With continued investment in new product launches and strategic partnerships, HELI is on track to achieve its ambitious goal of becoming the leading forklift brand across the region. 

Chen Xianyou, Vice General Manager of Anhui HELI Co., Ltd, emphasized, “In the face of development opportunities in the Middle East and Africa, we will further increase R&D investment, promote scientific and technological innovation, especially in the field of new energy and intelligent logistics, accelerate product iteration and upgrading, and provide customers with safer, intelligent, green and efficient logistics handling equipment and solutions”. 

“In 2024, Heli Middle East worked with partners to carry out marketing activities and jointly build brand awareness. Such as we have Handling Saudi exhibition, ADIPEC,UAE, including the dealer conference today we holding here” , said Guan Lei, General Manager of HELI Middle East FZCO. 

Chen Yang, Director of HELI forklift  Research Institute, made a report on HELI's technology and innovation development for the conference. He systematically summarized the product line planning and research and development strength of HELI in recent years, and briefly described the future technical development direction of HELI. 

At a closed-door distributors conference held this week, 40 partners from across the region gathered to discuss HELI’s product innovations and regional growth strategies. The conference highlighted the company’s vision for the future and its strong partnerships with regional distributors. The theme of the conference, "Together We Thrive, Limits We Defy," reflected the shared ambition to work harder with determination, pushing past boundaries and striving for excellence.

At the same time, HELI launched and unveiled three new products at the sub-venue. The three products released this time include G2 series lithium battery forklift for beverage industry, G3 series 2-3.5t IC forklift and G3 series 5-10t IC forklift. The release of these three products fully demonstrates HELI's timely feedback on the needs of the Middle East and Africa market as well as HELI's own product development strength. After the product launch, Chen Xianyou, Vice General Manager of Anhui HELI Co., Ltd, conducted a product order delivery ceremony with local dealer. 

Recent industry data from the World Industrial Truck Statistics (WITS) shows HELI’s growing presence in Middle east and Africa Region, this growth, coupled with a rising shift toward electrification, further positions HELI as a leader in the MEA region. The company’s success in Africa, demonstrates the strength of its offering and its ability to meet local market needs. 

With its leadership position in China for 33 consecutive years and a growing footprint in the Middle East and Africa, HELI is poised to become a globally recognized brand in the material handling industry.