Beyond Business: Unveiling Anhui Heli‘s Corporate Culture
Beyond being one of the top 10 forklift manufacturers globally, Anhui Heli also builds itself as a powerful culture architect. Through people-centric corporate culture, we have gone beyond business to realize deeper social values. In this article, we will explore HELI’s core mission, corporate vision, values, and the positive impact it has on society.
Mission: HELI, Lifting the Future
Anhui Heli has always been committed to providing cutting-edge solutions to help the industry develop and customers grow. Our mission – “HELI, Lifting the Future” – is not only reflected in the continuous progress of product development and technology but also rooted in the long-term cooperative relationships established with customers.
Continuous Product Innovation
HELI always integrates innovation into its corporate culture to build its strong development.
- Technological progress: HELI takes the lead in launching the first hydrogen fuel forklift in China, promoting the application of green energy in industrial vehicles and facilitating the industry’s low-carbon transformation.
- Intelligent manufacturing: Equipped with more than 120 industrial robots and 20 automated production lines, HELI realizes efficient and precise operation of key production links to ensure the stability and advancement of product quality.
Customer-First Service
In addition to technological strength, HELI lays high emphasis on a satisfying service system at home and abroad.
- Globalized layout: Not only is HELI a leading Chinese forklift manufacturer, but we have established a perfect overseas marketing service network in more than 80 countries and regions, with our products exported to more than 150 countries and regions.
- Localized service: Through the establishment of overseas branches and the training of local service teams, we ensure that we provide timely and professional after-sales service support for our global customers.
“HELI, Lifting the Future” is not only the mission statement of the enterprise but also the action guide for every day. Through continuous technological innovation and globalized service network construction, Anhui Heli is working together with global partners to promote the progress and development of the logistics equipment industry.
Vision: Striving to be a World Top 5 and a Century-Old Brand
Building a century-old enterprise is not only a corporate mission but also a symbol of Anhui Heli’s vigorous development. In order to realize this ambition, HELI has formulated a clear long-term strategy.
Through technological innovation, we strive to build a product development and service platform with strong comprehensive strength. Besides, we have set up overseas operation centers in France, the United States, the Middle East, and Southeast Asia to capture the international market.
Based on more than 65 years of development in the industry, Anhui Heli is steadily moving towards the goal of becoming a leading global industrial vehicle and intelligent logistics system integrator, striving to achieve breakthrough growth in global sales, and ultimately ranking among the world’s top five industrial vehicle manufacturers.
Core Value: People-Oriented and Repaying Society
Anhui Heli firmly believes that the foundation of an excellent enterprise lies in “people.” We always uphold the core value of being “people-oriented,” think highly of our employees, and burden social responsibility:
- Employee growth: We implement an all-around talent training system, build a career development platform for employees, and realize the win-win situation of personal value and enterprise development.
- Social responsibility: In addition to responsible business practices, HELI also actively fulfills its social responsibilities. For example, HELI donated 3.62 million RMB to support disaster relief in Wenchuan Earthquake; we purchased over 950 thousand RMB medical supplies from overseas and donated 1 million RMB in cash during the epidemic period. These actions highlight the social commitment of HELI and continuous efforts to contribute to social development.
Anhui Heli has always practiced the corporate culture of the “people-oriented” value and actively returns to society while promoting the growth and development of its employees, interpreting the responsibility and bearing of an excellent enterprise with practical actions.
Beyond Business: The Lasting Impact of Anhui Heli
As a strong builder of corporate culture, Anhui Heli does not define success only as an increase in turnover or market share.
- Industrial standard setter: As thesecretariat of the ISO/TC110/SC5 Sustainability Sub-committee of the International Organization for Standardization, HELI has participated in the formulation and revision of 3 international standards and 21 international standards reviews, contributing greatly to the development of global industry rules.
- Industrial sustainability advocate: HELI takes the lead in researching and developing new energy equipment, building a green and intelligent manufacturing system, and promoting the sustainable development of intelligent logistics systems.
Through the active construction of corporate culture, Anhui Heli transcends the traditional role of manufacturing to become a pioneer in corporate culture and responsibility. While providing high-quality products and services to the global industry, HELI is always committed to promoting social progress.